Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

The reason why I believe digital advertising is the enemy to advertising is because, by design, it strips us of the ability ...

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising ...

Every year, we at YouTube love to look back at the top performing ads of the past 12 months to showcase the brand creativity that shapes our culture. And 2024 was no different — except for one thing.

In a market flooded with 10-step routines and viral beauty trends, The Ordinary is taking a bold stance against misleading ...

The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...