Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Jung was the pioneer of holistic psychology, espousing the idea that there is a central force, pattern, story, etc., connecting the spiritual, emotional, and physical worlds. That is, we can interact ...

It has been a while since I talked about archetypes, but I was thinking about them lately because of a science-fiction novel I was reading, which was filled with them. Basically, an archetype is a ...

The sizzle behind “A Dangerous Method,” a new movie about the early days of psychoanalysis that opens this week, is that Carl Gustav Jung (Michael Fassbender) slept with his patient Sabina Spielrein ...

Carl Jung demonstrated how archetypes connect the unconscious with the conscious and the past with the present. Most novelists believe stories require an archetype before they can become a classic.