K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta ...

Korean makeup follows a different approach compared to its Western counterpart, favoring soft, buildable color and a ...

The lightweight, full-to-medium coverage foundation is beloved by shoppers and celebs for its flawless, skin-like finish.

Our beauty team rounded up the best Black Friday and Cyber Monday deals on our favorite products. Here are the best hair-care ...

Use this gentle mist from the experts at Superegg after cleansing or throughout the day to hydrate and soothe dry or ...

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most popular lip shades are are rose, peach, fig, grape—and they tend to be fairly ...

Starting July 13, 2025, VT-Cosmetics will be available at 1,500 Ulta Beauty locations across the U.S. NEW YORK, July 23, 2025 /PRNewswire/ -- VT-Cosmetics, the viral K-beauty brand behind ...

Nudestix is known for its blush products, and you can get the brand's bestselling essentials all in one set. It features a ...

Themed around the concept of ‘Let’s Radiate’, the space shows off the Korean cosmetics brand’s new logo and recent ...

With over 600,000 subscribers on YouTube, Pony is one of South Korea's most famous beauty gurus. Her real name is Hye-Min Park, though nearly everyone refers to her by her equine nickname. She's been ...