The founder of The Crème Shop discovered that skin only absorbs about 1% of collagen from topical products, leading her to create two new brands that deliver the ingredient in a completely different ...
K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta ...
Korean beauty experts share their 2026 K-beauty trend predictions with ELLE, including an emphasis on haircare, bioactive ...
Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...
SEOUL (Reuters) -Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar presence in the world's biggest consumer market, confident ...
A Korean American woman is speaking out about the beauty standards in Korea and the harmful effects they had on her growing up. Adeline Kim (@adelinehkim), 23, who was born in the United States but ...
Our writers dig deep into the Strategist’s archives to surface the best things we’ve already written about and recommended in a single category. Read more here. In 2015, Charlotte Cho, the founder of ...
Viral discourse around skin bleaching has ensued on TikTok. Consumers have been discussing everything from promoting hydroquinone in facials to bleaching creams turning the skin yellow. Black women ...
(NewsNation) — South Korea is known for its cars and electronics, but President Trump’s recent tariffs have some worried about another booming export: Beauty products. Last week, Trump warned South ...
What do Korean beauty products and the depiction of Jesus’s race have in common? Korean culture, known as K-Culture, refers to a worldwide obsession with various domains of Korean culture, BTS and ...
Kim Kardashian is making perfect use of her time in Korea. The reality TV star recently shared an Instagram update from her trip to the country with friends. Her photo carousel featured the ...