Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most popular lip shades are are rose, peach, fig, grape—and they tend to be fairly ...

With the world’s biggest obsession with plastic surgery and some of the fastest-evolving beauty technology, spas and cosmetic lines in the world, South Korea is a bona fide beauty destination.

With Korean music and dramas now achieving worldwide popularity, an interest in Korean-style beauty seems like the inevitable newest trend. After all, how better to achieve the Korean celebrity look ...

SEOUL (Reuters) - At an Innisfree cosmetics store in Seoul's popular Myeongdong shopping district, a saleswoman helps 21-year-old Chinese tourist Yang Hui carry her shopping baskets to the pay desk in ...

Foreigners shop for cosmetics at an Olive Young store in Seoul on Nov. 24, 2025. (Yonhap) (END) [We Welcome Your News Tips] ...

Editor’s Note: CNN Style has launched a dedicated Beauty section. Read more Beauty stories here. Seoul, South Korea CNN — Aspiring actress Nara Kang puts on a coral red lipstick and gently rubs orange ...

With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

Less than 20 years ago, a list of some of the most wanted gifts by many beauty aficionados included Revlon lipstick from the U.S., Coty Airspun Loose Face Powder from France or Shiseido cream from ...