K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

With the world’s biggest obsession with plastic surgery and some of the fastest-evolving beauty technology, spas and cosmetic lines in the world, South Korea is a bona fide beauty destination.

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most popular lip shades are are rose, peach, fig, grape—and they tend to be fairly ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

There's face powder in panda palettes, hand gel in gummy bears and bubble tea sleeping packs. Often packaged in bright colors and decked out with cartoon characters, Korean beauty products are too ...

Korean skincare stands alone in quality and efficacy. Here's a deep dive into five of the most skin-transforming ingredients ...

Ever since South Korea introduced the UK to BB creams back in 2011, we've been looking to the far East for the latest makeup and skincare innovations, and so far, we’ve not been disappointed. SoKo has ...

Visitors explore exhibition booths and beauty-related products during Seoul Beauty Week on Aug. 28. The exhibition featured 300 participating companies. (Chris Jung / NurPhoto / Getty Images) Jo ...

Yes, the Olympics are underway in Pyeongchang, and with all the feats of skill and speed and artistry on display in South Korea, now felt like an appropriate time to celebrate all of the delightful ...