New nail trends are constantly popping up on social media. If you're on the hunt for your next fall manicure, we have just the thing. "Korean blush nails" are making waves on TikTok and Instagram, and ...

Find your manicure inspiration inside.

If you want to know what’s going to be popular in beauty next season—and beyond—you go to South Korea. Seoul, specifically, is known for its range of futuristic treatments and innovative cosmetics, ...

First came glazed doughnut nails, then came strawberry milkshake nails…now, syrup nails are the latest food-inspired mani trend. The look made its way stateside from Korea, though actually originated ...

With designs that could easily hang in the MoMA, Korean nail art consistently sets the global standard. From jaw-dropping 3D creations to intricately layered swirls of color, the trends that emerge ...

If manicures were an Olympic sport, it’s safe to say that Korea would be taking home gold. Scroll on Pinterest for just five minutes, and you’ll see a set with meticulously clean cuticles, glassy ...

From glass skin to 10-step skincare routines, many of the most talked-about recent beauty trends were born in South Korea. Fitting then, that jelly nails—one of this spring’s most adorable nail trends ...

I often refer to myself as a 'makeup magpie', or any kind of magpie, really. If something sparkles, I want it. If it looks cute, I want it. If it’s pink, I definitely want it. So, if something can ...

Nail art in South Korea is basically a full-time sport, with salons pushing creative boundaries and experimenting with texture, color, and shape. From super realistic 3D designs to intricate ...