Sulwhasoo is the natural Korean skin-care beauty brand that's about to take over stateside. Find out why beauty enthusiasts are going crazy over its cushion makeup and why it's a better alternative ...

When you think of Korean beauty, an emphasis on skincare is likely what first comes to mind. Maybe you’ve seen a 10-step K-beauty regimen video on YouTube or personally tried some of these unique skin ...

“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

Wearing SPF is a non-negotiable for shielding skin from harmful UV rays—but finding the best sunscreen that’s lightweight, has soothing and hydrating ingredients can certainly be a challenge. That’s ...

The secrets to Son Ye Jin’s beauty in her current drama “Crash Landing on You” have been revealed! On January 18, the actress’s hair stylist Gu Mi Jeong and makeup artist Mu Jin discussed her styling ...