Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

After decades of collaborating with external partners to create Lego-branded video games, The Lego Group established its own internal development team several years ago. That team was Light Brick ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

The Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with a new smart interactive piece that can detect and interact with other ...

A yellow LEGO duck had another LEGO block with a black body and transparent material attached to it. After shaking the duck 2-3 times, a yellow light—matching the duck’s color—turned on in the ...

When you think of Lego video games, your mind likely jumps to one of the numerous Lego films or franchise spin-offs. Maybe The Lego Movie games, or Lego Harry Potter, Lego Batman, or Lego Star Wars.

Light Brick Studio has become independent from the Lego Group. The Lego Builder's Journey developer has set out on its own, following funding from Lego's investment arm, Lego Ventures. Furthermore, ...

If you spotted a Lego Smart Brick on a table, you wouldn’t think anything of it. Well, apart from, “Who left a Lego brick on this table?” And perhaps, “At least it wasn’t on the floor, because ...

LAS VEGAS—Lego’s newest Luke Skywalker mini figurine can make lightsaber sound effects all on its own. The Lego Group is making its CES debut by launching a new lineup of toys called Lego Smart Play.

Lego is finally moving into the 21st century by introducing its very first 'smart brick' - its first major new design in 50 years. The new bricks have miniscule micro chips inside them - smaller than ...

With the Smart Brick, Lego is launching a building block that makes building more interactive with sound and lights. — Photos: Lego/dpa Danish toy maker Lego has unveiled what it says is one of the ...