LEGO Has officially unveiled their first BrickHeadz sets in the Transformers lineup, and they’re more exciting than most BrickHeadz figures because you can build them in robot or vehicle modes. The ...

Your last chance to pick up the Ornithopter, Optimus Prime, the Endurance, and others is coming up. Grab these sets while you ...

The Optimus Prime set normally sells for $180, but right now you can get it for only $153. That's a discount of 15%. Two-day shipping is free with Prime, and there are financing options available as ...

Optimus Prime, the fearless leader of the Autobots, is the ultimate symbol of justice and heroism. With his booming voice, powerful presence, and iconic red-and-blue truck mode, Optimus stands as a ...

Lego’s version of Optimus Prime is mostly based on the character as it appeared in the original ‘80s animated series, and sharp-eyed viewers may have noticed that when in robot form, Optimus had ...

LEGO retires old sets at same time that it debuts new ones, which pretty much guarantees that they can sell their inventory at full retail price. Add to this the recent price increases across LEGO's ...

No one knows exactly what the Matrix of Leadership is, but it’s an important part of being an Autobot, and it’s what makes a Prime a Prime. Just like the animated version, Lego’s Optimus keeps the ...