Lorac Cosmetics has been in the makeup game for 26 years, having been founded by professional makeup artist Carol Shaw in 1993. Shaw, who has worked with A-listers and icons in her career — including ...

Figuring out what beauty style to rock to brunch can be complicated. Do you opt for no-makeup makeup, a red lip with a bare face, a cat eye . . . ? The trouble with this beloved meal is that the ...

LORAC's first two PRO Palettes are "essentials" for the brand's fans. Even my nephew's 17-year-old girlfriend swears by PRO 2. LORAC PRO Palette 3 is coming soon and it looks just as good as its ...

Drop whatever it is you are doing or planned to do and get yourself in the shopping mindset. LORAC has released a Beauty and The Beast Makeup Collection, which is a follow up to the brand's Pirates of ...

SAN FRANCISCO–(BUSINESS WIRE)–Encore Consumer Capital (“Encore”), a private equity firm that invests exclusively in leading consumer products companies, is pleased to announce that it has made an ...

With all the Harry Potter and Hunger Games-inspired beauty products invading our lives, we're not surprised that the trend of fantasy cosmetic collections isn't stopping any time soon. Case in point?

Lush lashes always make you feel like the most glamorous girl in the world, bad hair days and PMS be damned! And now, with LORAC’s new Visual Effection Collection, scoring a set of uber-battable ...

Emma Watson may have had to attend princess boot camp to become Belle from Beauty and the Beast, but one makeup company just made it that much easier to become a Disney Princess. The new LORAC Disney ...