A new video that is part of Levi’s multiyear “Buy Better, Wear Longer” campaign, features a man buying a pair of 501 jeans in the 1970s and wearing them to the disco. The jeans are then thrifted by an ...

Add Yahoo as a preferred source to see more of our stories on Google. Beyoncé has stepped into the denim spotlight once again, dazzling fans in a bold new Levi’s campaign just as Sydney Sweeney’s ...

SAN FRANCISCO--(BUSINESS WIRE)--The Levi’s ® brand today launched “Behind Every Original,” a bold new global campaign that celebrates the people who push culture forward — with one cheeky twist.

Sydney Sweeney's American Eagle jeans ad sparked controversy over its tagline, "Sydney Sweeney has great jeans," which some perceived as promoting eugenics. Social media users compared Sweeney's ad to ...

Beyoncé released her eighth studio album "Cowboy Carter" on March 29, 2024. Beyoncé Knowles-Carter is showing just how perfect her Levii's jeans fit and introducing her latest collection in ...

Social media users went into a frenzy as singer Beyoncé Knowles dropped her own new jeans ad following the release of actress Sydney Sweeney’s controversial American Eagle (AE) ad. The ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: American Eagle, ...

Monday - Friday, 6:00 - 7:00 PM ET Levi Strauss CEO Michelle Gass told CNBC's Jim Cramer on Wednesday how the denim retailer will benefit from its partnership with Beyoncé, saying the ads could help ...

As Beyoncé’s Cowboy Carter song “LEVII’S JEANS” goes, “Boy, I'll let you be my Levi's jeans / So you can hug that a** all day long.” She’s taking that concept quite literally, partnering with the ...

Aug. 4 (UPI) --Beyoncé is starring in a new Levi's jeans ad. Chapter 4, titled "The Denim Cowboy," released Monday and is the fourth installment in her Levi Strauss & Co.'s Reimagine campaign. It ...

Beyoncé has stepped into the denim spotlight once again, dazzling fans in a bold new Levi’s campaign just as Sydney Sweeney’s American Eagle shoot continues to generate intense scrutiny. The singer’s ...