It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 Lexus ...

Lexus is about to go for a range-wide change for the rear end of its vehicles. Instead of having the company's logo displayed on the trunk lid or the hatch door, upcoming Lexus models will switch to ...