DEAR JOAN: I am in love with the Liberty Mutual emu. Is it entirely computer-generated, so there is no hope? I know this is a silly question that you probably can’t answer. Snapp Shots: Husband-wife ...

Question: Is the emu in that insurance commercial real or CGI? Answer: The “LiMu Emu,” featured in ads for Liberty Mutual Insurance, has been a big hit for the company, which has gotten requests for ...

There’s perhaps no bigger category at linear media today than auto insurers. And, there’s a fierce fight for supremacy shaping up at Spot Cable. Based on the latest data from Media Monitors, of the ...

It’s one of the odder campaigns to hit television in recent memory, but it is memorable. The “LiMu Emu and Doug” efforts from Liberty Mutual Insurance put it on the map in one of the most competitive ...

It took me quite a long time for it to suddenly dawn on me that the emu in the Liberty Mutual Insurance commercials is supposed to rhyme with “LiMu,” a shorthand version of Liberty Mutual whose ...