Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

With spending on the high street continuing to drop, retailers are asking themselves how to drive consumers back into brick-and-mortar stores. In the constantly connected mobile world, does the answer ...

Most retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future ...

The reopening of the U.S. economy is bringing more people out of their homes, reviving interest in location-based mobile marketing. As pandemic restrictions are lifted and more people are vaccinated, ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

In the past, mobile marketing was largely seen as an extension of interruption-based broadcast marketing mediums such as television, radio and print. You create a piece of advertising content and you ...

In-person shopping is making a full-force comeback this summer with a post-pandemic high of 63% of consumers reporting that they feel comfortable visiting a mall. While this is a welcome statistic to ...