Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

The fishing world is one of trends. At any given time, tackle manufacturers are toiling away to bring new, exciting, and often expensive lures to market. Thanks to the power of social media, our feeds ...

From Heddon and Pflueger classics to the legendary Haskell Minnow, learn how to identify, value, and collect old fishing lures. Similar to oil painting, the age of the work, the artist’s name and ...