Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

To maximize your sales, you need to know as much about your customers as possible and tailor your product development, positioning, pricing and marketing directly to them. Your market is the broad ...

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

Ethereum is the leader in one of the most important emerging segments in crypto. It's leading by a big margin right now. The odds are against it holding that lead forever. And, happily for holders, ...

Companies whose market cap has moved outside the reference values for their current classification are moved between segments according to the following rule: If their market cap is less than 50 ...

OLDWICK, N.J.--(BUSINESS WIRE)--AM Best is maintaining its stable market segment outlook on the U.S. commercial lines insurance sector for 2025, due partly to its persistently strong underwriting ...

MEXICO CITY, August 15, 2025--(BUSINESS WIRE)--AM Best is maintaining a negative outlook on Brazil’s reinsurance market segment, citing in part political uncertainty and tax reform measures that are ...