Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. “What have you done for me lately?” CMOs constantly hear this ...

As a restaurant owner, you know how vital good food is to your community. Restaurants have always served as favorite community-wide cornerstones, across all locales and demographics—there’s just ...

The challenge for modern marketers is not whether to trust the data, but how to translate it into work that still feels human ...

Editor’s Note: We updated this article about integrator marketing on July 22, 2025. The AV industry knows how to wire up a space. But when it comes to marketing ...

Search Engine Journal spoke with Paula Ximena Mejia, VP of Enterprise Marketing at Wix, about building high-performing enterprise marketing teams. She shared actionable strategies to achieve marketing ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and personalized experiences. The Fast Company Executive Board is a private, ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach as Gen Alpha, ...

A massive shift is happening in marketing right now, and if you're still relying 100% on agencies you might already be behind. For decades, the default marketing model for brands has been to outsource ...