This course is available on the MRes/PhD in Management (Marketing) and MRes/PhD in Management (Organisational Behaviour). This course is available with permission as an outside option to students on ...
Consumer behaviour encompasses the decisions and actions of individuals and groups in acquiring, using and disposing of goods and services. It is shaped by an interplay of internal drivers—such as ...
This course is available on the MRes/PhD in Management (Marketing). This course is available with permission as an outside option to students on other programmes where regulations permit. This course ...
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