Political pundits and others are scratching their heads in the wake of the November 2 presidential election, puzzled and perplexed that across the country more voters said "moral values" were the most ...

A researcher at the University of British Columbia has been looking into whether moral values can change with the seasons. Ian Hohm and his team examined five moral values including fairness and care.

A new study in Public Opinion Quarterly shows that moral arguments appealing to care and fairness can persuade both liberals and conservatives in the United States. By contrast, arguments grounded in ...