Yahoo is rolling out Motion Ads, which add animation in small and clever ways in an attempt to tell a better brand story. The first brand to test out the new ad product is Kraft, for which the ad ...

Yahoo Debuts Motion Ads For Kraft, Home Page by Mark Walsh , March 17, 2014 Yahoo on Monday introduced a new rich media ad format that borrows from the animated gifs popularized on Tumblr. The Yahoo ...

To a person, movie marketers who use Tumblr a lot love to talk about how ads need to become more like gifs (graphic interchange formats) in order to attract millennial eyeballs. Well, Yahoo's Motion ...

Mobile ad startup Adtile is announcing a new ad unit today that offers a bit more fun and interactivity than standard mobile ads. Founder and CEO Nils Forsblom told me that the company’s new Motion ...

Motion added to static ads has begun to attract more brands to a different type of ad. Google introduced this feature last year, and now it has become more popular with the brands working with Taboola ...

Adtile, a startup that says it’s bringing an “app store”-style approach to mobile ads, is announcing that it has raised $4.5 million in Series A funding. Earlier this year, I wrote about the company’s ...