LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest multi-channel attribution modeling study on the retail industry. A retail ...

Add Yahoo as a preferred source to see more of our stories on Google. One of the hottest topics in our industry and at a recent panel at SMX West is the reality of multi-device or multi-channel ...

Search engine giant Google recently announced a move away from its decade-old universal analytics platform to embrace a post-cookies, multi-channel attribution future with its new system, Google ...

PureCars announced the launch last month of a multi-channel attribution platform for car dealers known as Signal Pro. The cloud-based platform is designed to give dealers insight on how digital media ...

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

I believe we covered enough ground to understand the huge value driven by cross-media attribution in multiple areas of business decision-making in my last article: ‘The value of Media attribution’. In ...

Hyros to Address Customer Data Privacy Attribution Issues Impacting the AdTech Industry AUSTIN, Texas--(BUSINESS WIRE)--Hyros Inc. (“Hyros”), a leading multi ...

The percentage of marketers joining offline and online attribution has risen to 60%, up from 45% in 2016, according to a new report released today by AdRoll and Econsultancy and made available to ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...