There are now four natural colorings approved for use in food: Galdieria extract blue, which comes from red algae; butterfly pea flower extract, which produces shades from bright blue to deep purple ...

As artificial food dyes are becoming increasingly restricted at state and federal levels, some manufacturers are looking to switch to natural dyes to color their food products.Food and Drug ...

Natural and organic indie coming to San Rafael, Calif., in 2027 “We’ve always strived to grow in a way that feels thoughtful and authentic to who we are,” explained Good Earth Natural Foods co-owner ...

Pick up almost any packaged food in a grocery store and flip it over. Somewhere near the bottom of the ingredients list, you'll almost certainly find the words "natural flavors." It sounds wholesome, ...

Greenwashing is everywhere in food and wellness marketing. Here’s how to spot misleading claims and shop smarter.

Foods marketed as "natural" are not consistently more nutritious than their conventional counterparts, and some front-of-package nutrition labels may unintentionally encourage manufacturers to swap ...

An updated edition of the Feb. 20, 2025 article. Natural foods have moved well beyond the shelves of specialty stores and into the daily lives of consumers. What’s behind this shift? A growing ...

Arjan Stephens has helped steer the company his parents founded 40 years ago to become one of the last major independent organic brands in North America. When most organic food brands faced pressure ...

An updated edition of the July 15, 2025 article. The natural foods industry has grown from a niche market into a mainstream sector, thanks to increased health awareness and environmental concern among ...