The streamer is rolling out a stat it calls monthly active viewers. By Rick Porter Television Business Editor Netflix is rolling out a new advertising metric that it says shows the wide reach of its ...

-Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as the streaming giant instituted the new metric to measure its ad reach in ...

This is read by an automated voice. Please report any issues or inconsistencies here. Netflix on Wednesday touted a surge in popularity for its low-cost streaming plan with ads as it looks to tap into ...