Nike announced a move to jumpstart sneakerheads around the globe. The outfitter is doubling down on their two biggest non-Jordan winners— the signature LeBron and Diamond Turf line will be a mash up.

In the nearly 80-year history of the NBA, a finite number of players are able to say that they have had their own signature sneaker. Even fewer can say they have maintained a line as long as that of ...

LeBron James is paying tribute to one of his most significant homes-away-from-home with the upcoming LeBron James x Nike Air ...

Later tonight, the Los Angeles Lakers will host the Golden State Warriors for a late-season showdown before the start of the Western Conference Playoffs. Lakers forward LeBron James is listed as ...

Nike and Hasbro have come together for a new, unique collaboration, as they revealed a new Monopoly edition of some Lebron James shoes. As you can see here, they have made a new version of the Nike ...

LeBron James has built one of the most lucrative business profiles in sports. Since entering the NBA as the No. 1 pick in 2003, he parlayed on-court success into long-term commercial partnerships, ...

On Oct. 29, 2003, an 18-year-old LeBron James made his debut in the NBA as a member of the Cleveland Cavaliers. Although the Cavs lost to the Sacramento Kings, James ushered in a new era in the NBA.

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LeBron James is entering his 23rd season in the NBA, making unprecedented history for the Los Angeles Lakers as they look to add another championship to their historic franchise. Known as “The Chosen ...

LeBron James sent the internet into a tizzy on Monday when he posted a cryptic tease for his "Second Decision" on social ...

Nike isn't just planning to celebrate LeBron James as the newly crowned Forever King through the release of his newest ...