It started with a bang. A big one. In 2015, REI announced that not only was it closing all its retail stores on the biggest shopping day of the year, giving every employee the day off to enjoy the ...

REI will shutter the doors of its 151 stores on both Thanksgiving Day and Black Friday for the third straight year of the #OptOutside campaign, according to a press release emailed to Retail Dive. In ...

While REI’s decision to close its stores on Black Friday as part of its #OptOutside social campaign prompted debate on whether it was a smart business move, the retailer’s year-end results indicate ...

“What started as a moment has kind of become a movement.” Chief Creative Officer Ben Steele talks about keeping the campaign inspiring. When it launched in 2015, many of the bajillions of media ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Kurt Schlosser on Mar 2, 2016 at ...

Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste. But ...