Payless shoes aren't exactly synonymous with high fashion, but for one night in Los Angeles, they were.The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and ...
SANTA MONICA, Calif. — In an elaborate fashion experiment, a shoe retailer known for low prices convinced prominent fashionistas to buy their kicks for hundreds of dollars. Payless Shoes took over a ...
Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers' perceptions of ...
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