For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...

In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as ...

With Super Bowl LX less than two weeks away, brands are already making headlines with early ad releases. This year, Pepsi has ...

For decades, Super Bowl commercials have garnered […] ...

Editor's note: Rate the best and worst 2026 Super Bowl commercials with USA Today's Ad Meter. The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in ...

Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads — ranging from heartwarming and nostalgic, and from to funny and inspiring — as they tried to break out of the ...

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...

Google and Pepsi were among the best ads of the Big Game, while Coinbase and ai.com got failing grades, according to one ranking.

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

Many Super Bowl 60 ads are already online, along with teasers for commercials that will be unveiled during the NFL championship on Feb. 8.