One young man gave away free menstrual products. One unfurled a banner with a demand to “end period cramps.” Another did a card trick and turned the king of spades into the queen of hearts. “It turns ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

As a new archetype gains traction, contests in Seattle and New York have found some men embracing the label — and signifiers like books, records and Labubus. By Alisha Haridasani Gupta and Nicole ...

Dominic Fike's Lollapalooza performance took an unexpected turn when he brought his young son on stage, prompting cheers from the crowd...and side-eyes from the internet. While fans at the festival ...

We’ve had posers, scene kids, hipsters, the “m’lady” phenomena, and now, well into the 2020s, it appears to be the era of the performative male. Society has been calling out and labeling ...

Intro -- Title Page -- Copyright Page -- Contents -- Illustrations -- Figures -- Plates -- Acknowledgments -- Introduction -- Chapter 1: Drawn behind the Fourth Wall ...

They drink matcha lattes. They carry tote bags. And, in recent weeks, they've become an internet sensation. They're called "performative men" − and, even if you haven't heard of them yet, odds are you ...