"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

That’s where the root perm comes in. Sitting in a grey area of beauty culture: technically old news, but aesthetically very now, they’ve resurfaced not as a statement service, but as a corrective one ...

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed, they’re ...

After the early 2000’s came and went, there was a growing demand for Black girls to embrace their natural hair. Many of us ditched the chemical hair relaxers and heat and went completely natural. We ...

Want to hack your hair texture? Read this. The world of perms is undeniably complex. Not only do they involve a chemical process that borders on scientific, but they encompass an array of ...

Mia Thermopolis knew it in The Princess Diaries when she hid it below that felt bucket hat. And we all remember that infamous ...