In these days of disruptive change and raging conspiracy theories, the leadership challenge of changing people’s minds is central. While it is therefore welcome to see Harvard Business Review (HBR) ...

Philip Pullman once said: “After nourishment, shelter and companionship, stories are the thing we need most in the world.” There are few mediums more captivating than a well told story. From ‘what ...

Yetter Coleman turned defunct steel distribution company MM Steel L.P.’s complex six-week antitrust case against carbon steel plate makers and distributors into a fast-paced drama. The Houston firm ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains timeless: persuasion. From traditional billboards to TikTok ads, the ability to ...

New Delhi: Once upon a time, marketing departments used to sound like jazz, unpredictable, expressive, and occasionally chaotic, but always alive. Campaign reviews were about ideas, not dashboards; ...