Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies. Political ad strategies evolved quickly this year, as campaigns moved beyond ...

As political ads flood Oklahoma televisions ahead of next month’s primary elections, News 4 sat down with two leaders behind ...

When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs. Historically, interacting with the voters has been about getting your face out there ...

Midterm ad spending on local TV stations is expected to fall 7% this cycle compared with 2022, while online spending could ...

Democrats are mounting an unprecedented digital advertising campaign in the closing weeks of the presidential race, pouring hundreds of millions of dollars into a targeted effort that the party hopes ...

(LEX 18) — The countdown is on to Kentucky's primary election, and voters have likely noticed political advertisements saturating the airwaves. John Roberts, CEO at Creative Media of Kentucky, ...

CINCINNATI—The E.W. Scripps Co. said it produced record revenue of $646 million in Q3 2024, driven by record spending on political advertising. In addition, the company said it now expects full-year ...

Dr. Charles Bullock, a political science professor at University of Georgia, said attack ads often become more aggressive ...

Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in October. Starting Sept. 3, enforcements in the Google Ads API and Google Ads scripts will ...

Sinclair executives added that they expect a loosening of industry regulations post-election and an update on "outdated broadcast rules." By Caitlin Huston Business Writer TV broadcasting and media ...

(Reuters) -The U.S. Federal Trade Commission, reviewing a proposed merger by leading advertising companies Omnicom and Interpublic, may impose a condition that will prevent the combined company from ...