Bodyarmor is expanding its sports drink lineup with Bodyarmor Fit, its first sparkling offering with additional functional benefits, according to a press release. The new beverage is positioned as a ...
Coca-Cola's (KO) BodyArmor brand has launched BodyArmor Fit as its first sparkling sports drink, positioned as a zero-sugar, functional hydration option for everyday use rather than just post-workout ...
BodyArmor is once again the official sports drink of the NCAA, a relationship it will tip off at the 2026 March Madness tournament with a refreshed version of its “Choose Better” campaign. Sister ...
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