The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look, marketing ...

Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration embraces a bold pucker with POWERADE XTRA SOUR. In a quest to become the ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...