Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most popular lip shades are are rose, peach, fig, grape—and they tend to be fairly ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

With an emphasis on skin health and early prevention, Korean skincare really is the gold standard, with ingredients ranging from hard-to-pronounce compounds to surprisingly slimy secretions (ahem, ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. It’s that time of year again — Amazon Prime Day is ...

To expand its presence in the south, emerging Korean beauty brand Pretty Skin & Lamelin PH has opened its flagship store in ...

If you're still on the hunt for your holy grail sunscreen, social media may have you wondering if a Korean SPF is the answer. And, as experts tell TODAY.com, there are some real advantages to Asian ...

Like most products in the vast universe of Korean beauty, Korean toners are pretty much nothing like what we've come to associate with typical Western toners. Whereas most Western-made toners used to ...

In this Jan. 16, 2019, photo, Park I Seul speaks during an interview in Seoul, South Korea. As she pursued her dream of becoming a fashion model, Park realized she was neither tall or skinny, like ...