Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...
The Pro Cheer League debuted in Indianapolis with elite teams, a four-quarter format, and national broadcast coverage. INDIANAPOLIS, IN, UNITED STATES, January 23 ...
PLANO, TX, UNITED STATES, January 8, 2026 /EINPresswire.com/ — A new chapter in cheerleading is officially underway. On January 16, 2026, the Pro Cheer League will ...
Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...
MEMPHIS, Tenn., April 29, 2026 /PRNewswire/ -- The Pro Cheer League presented by Varsity Spirit — the first professional organization for elite cheer athletes ages 18 and older — today announced ...
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New Pro Cheer League propels Olympic dreams
Cheerleading company Varsity Spirit is aiming for a 2032 Olympics bid by launching the Pro Cheer League. Why it matters: Cheerleaders will now have a professional platform — like basketball, soccer ...
MEMPHIS, Tenn., March 11, 2026 /PRNewswire/ -- The Pro Cheer League presented by Varsity Spirit — the first professional organization for elite cheer athletes ages 18+ — has signed European Wax Center ...
The MarketWatch News Department was not involved in the creation of this content. Miami Metal Make a Statement in the Inaugural Season's Second Match ATLANTA, Feb. 14, 2026 /PRNewswire/ -- The Pro ...
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