Product service contracts might seem like a good idea, an added level of caring for that holiday gift. But is it really worth ...

Small-business owners are faced with many challenges, such as planning sales and marketing strategies for their companies. Your business plan will vary depending on your type of business, but one main ...

Gaurav Kumar is the founder and CEO of Beyond Codes, Inc. and the author of the book Sales Lessons From Golf. In my experience as a sales expert, I have learned that not all sales strategies are the ...

Products and services are vastly different in the minds of consumers and can't be marketed the same way - at least not without some careful planning. Because the price you set will determine the ...

Happy customers are customers who feel taken care of. They trust in your expertise when they have questions about your products and services. This trust is part of the relationship-building process, ...

Technology and business have shaped a lot in today's market and has give many entrepreneurs in India to delve into various kinds of startups and not just limit oneself on building a strong technology ...

I know I am not alone when I say that there are far too many products sold today that have to be assembled by the purchaser, and assembling these products is never as easy as advertised. We’ve all ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Launching a new product or service isn’t what is used to be. In the “good old days,” you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would ...

David leads the Hardware team at CNET, covering phones, wearables, laptops, TVs, streaming, future tech and more. We provide helpful, expert reviews, advice and videos on what to buy and how to get ...