Perion (NASDAQ & TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through ...

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing ...

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

For years, point-of-care advertising aimed at healthcare providers has operated on a simple premise: get your message in front of clinicians while they’re somewhere near a patient. A waiting room ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

There is a non-stop buzz amongst agency media buyers and digital media sellers to espouse the term “programmatic” as the inevitable and enviable future of all media buying. AdExchanger does a nice job ...

For more than a decade, digital advertising has been built around the promise of identity. The industry invested heavily in ...

According to the Interactive Advertising Bureau (IAB), revenue from programmatic advertising was over $10 billion in 2014 in the U.S. alone, and is expected to increase this year. 1. Programmatic ...

JioHotstar is tapping into Magnite’s mediation capabilities to maximise the value of their inventory. Magnite’s technology provides JioHotstar with enhanced control and greater visibility into ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

Locality, a local TV advertising platform built for the converging world of broadcast and streaming, today appointed Tom Wolfe senior vice president of programmatic strategy and partnerships, tapping ...

Jaime Vasil, group VP of candidates and causes, Basis Technologies “The collision of programmatic and CTV has transformed elections advertising. The trend that started to show life two cycles ago is ...