Gov. Gretchen Whitmer proclaimed Pure Michigan month in celebration of the beloved brand turning 20 this year.

May 2026 has officially been declared Pure Michigan Month by Governor Gretchen Whitmer. “We recognize the iconic Pure ...

LANSING, MI -- The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...

TRAVERSE CITY — Leaders from around the state gathered this week for the Governor’s Conference on Tourism, where they discussed how to best support Michigan’s multi-billion dollar industry. They laid ...

Tourism campaigns do the heavy lifting of promoting a state’s amenities and allure all in a short, quippy slogan. This May ...

Through one filmmaker’s lens, winter in Michigan unfolds across sweeping landscapes, cozy charm, and the simple joy of the ...

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

MICHIGAN — 2025 is the year of "slow travel" and this time of year, travelers can make an "un-resolution" to enjoy vacation in a more meaningful way. Pure Michigan is here for it all, because no ...

MICHIGAN — Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism ...

“Welcome to Pure Michigan” reads the sign greeting drivers entering the Wolverine State. The license plate in front of them might read “GOBLUE” with a little “Pure Michigan” on the upper margin.

FRANKENMUTH, Mich. (WNEM) – Gov. Gretchen Whitmer’s 2025 budget proposal announced $15 million for Pure Michigan initiatives, and while some say it’s not enough, others are happy the campaign could ...

LANSING, Mich. — There is a brand new fragrance perfect for Michiganders that aims to put a Great Lakes vacation in a bottle. Pure Michigan — a tourism and promotion arm of Michigan Economic ...