"They literally took Bob out of the logo".

We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo is red.

Bob’s Red Mill has unveiled a new logo and packaging design. The company’s latest brand refresh includes a new color palette ...

When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete. The mark shows a tiger made from 15 stripes to represent ...

When Tiger Woods‘ Sun Day Red was first launched in 2024, most fans had one big complaint about the brand: its logo. The biggest criticism it faced was that it’s quite similar to Puma’s ‘leaping cat’ ...

Puma has filed a notice of opposition against Tiger Woods' apparel and sneaker company Sun Day Red over its tiger logo. Puma said the mark will cause confusion among consumers. This is the second ...

Mr. Woods is trading in the Nike swoosh he wore for decades for the tiger logo of Sun Day Red, which will be a stand-alone unit within TaylorMade Golf. By Lauren Hirsch and Vanessa Friedman For even ...

We've seen some controversial rebrands over the years, but it's not often that a flour company gets people agitated over its ...