Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Investopedia / Laura Porter Goizueta Business School is the business ...

We take our name from a giant in business—one with the vision to transform a global brand for the future. Through drive, perseverance, and bold ideas, Roberto C. Goizueta climbed the management ladder ...

Deceased Coca-Cola CEO Roberto Goizueta’s career included both phenomenal success (Diet Coke) and monumental disaster (new Coke). Rogelio Martinez’s play Fizz, a fictionalized look at the latter ...

When he was CEO of Coca-Cola KO, the late Roberto Goizueta was obsessively focused on making his shareholders rich. There was no talk of “stakeholder capitalism,” about Coke’s community endeavors, or ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The office, created by then CEO Roberto Goizueta, aimed to ...