Sony Music Entertainment has established a partnership with video game Roblox to bring more artists into the game for virtual experiences.

Spotify is bringing Spotify Island to Roblox, a set of virtual music-themed islands that let players make music, purchase merch, and play games.

Spotify announced today it will become the first music streaming brand to have an official presence within Roblox, with the launch of “Spotify Island,” a place where artists and fans will ...