See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. If you peer into most businesses today, you'll likely see leadership ...

Stop hiring charismatic talkers. Hire sales "hunters" with proven "prey drive." Look for candidates with quantifiable wins in tough markets, not just easy sales. Structure compensation to reward ...

Jason Bahnak is the Cofounder and Chief Marketing Officer at Abstrakt, where he leads omnichannel growth and sales enablement strategies. In-person sales meetings carry a different kind of weight.

Opinions expressed by Entrepreneur contributors are their own. Having one person in charge of both sales and marketing makes sense for new startups and smaller businesses, but it’s tough. Other ...