IN FACT, A LOT OF THE LOCAL BUSINESSES I TALKED TO TODAY SAY O'NEILL SURF SHOP IS HERE TODAY... GONE TOMORROW. IN A STATEMENT, THEY TELL ACTION NEWS 8 THAT THEY WILL BE CLOSING THEIR DOWNTOWN STORE TO ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue. The store ...

NO CAUSE OF DEATH WAS PROVIDED. HE WAS 59 YEARS OLD.## A SANTA CRUZ LOCAL IS HEADING TO SHARK TANK TOMORROW... WITH A NEW PRODUCT FOR SURFERS... THE PITCH IS A SURF HELMET THAT LOOKS LIKE A BUCKET HAT ...

Santa Cruz initiated a coastal infrastructure closure due to dangerously high surf and severe storm impacts. Officials said the city is still reeling from damage caused by previous storms. In December ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently ...

Renowned for its world-class waves, lively surf culture, and rich history, Santa Cruz, California is one of the most iconic surf towns in the world. Nobody can resist the funky, sunny, life-lovin’ ...

Dave Pehling is website managing editor for CBS Bay Area. He started his journalism career doing freelance writing about music in the late 1990s, eventually working as a web writer, editor and ...