Save the Waves found surf-related equipment, apparel and services bring in $197.4 million per year to Santa Cruz’s local ...

Hello Santa Cruz! Here's our latest buzz. Let's get into it. ☕️️ In today's newsletter: Also on today's calendar: Harvest Festival and 9 more events. Today's riddle: What did Old MacDonald see on the ...

An iconic view from the Lane. Photo: O’Neill Cold Water Classic Santa Cruz//Prefontaine Santa Cruz, California is renowned for its waves. And those waves don’t just provide leisure to surfers. They ...

How much is surfing worth to a community? In this case, it's not a metaphorical or emotional question. It’s financial. A newly released, first-of-its-kind study has a science-based deep dive into that ...

Santa Cruz initiated a coastal infrastructure closure due to dangerously high surf and severe storm impacts. Officials said the city is still reeling from damage caused by previous storms. In December ...

SANTA CRUZ, Calif. (KGO) -- It's no secret that sun and surf draw millions of people to California's beach towns. But now researchers in Santa Cruz are translating that wave into dollars and cents ...

COUNTY. FELIX??## DAN/ERIN.. PUBLIC SAFETY WAS A BIG CONCERN AND TOP PRIORITY TODAY AS A RESULT OF THAT HIGH SURF WARNING.. ONE OF THOSE SAFETY MEASURES IMPLEMENTED TODAY.. A COMPLETE CLOSURE OF THE ...

Santa Cruz’s Kaikoura Nauenberg advanced to the Round of 32 at the World Surf League’s Nissan Super Girl Surf Pro, a Women’s Qualifying Series 4,000-point event in Oceanside on Saturday. Nauenberg ...

SANTA CRUZ — A local surfer was arrested near one of the region’s most popular surf breaks after allegedly assaulting a fellow wave rider late last month using a small keychain weapon. According to ...