WCRS was appointed by 3M in March 1983 with a clear brief: develop a completely new advertising campaign which would establish Scotch as the leading brand in the blank video cassette market. 3M, quite ...
A pioneer at the 3M Corporation has died. Kate Schultz of St. Paul developed the iconic packaging for the Scotch Video Cassette in the 1980s. Schultz, who was a marketing manager and won several ...
Last December, Brooklyn's Oneida issued a limited-run cassette, Fine European Food and Wine, on Scotch Tapes. Sure, the tape contained years-old live improvisations the band deemed unfit for ...
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