Scotch-Brite's parent company, 3M, has promised to change the brand's "legacy vector". In the day and age of social accountability, another brand has come under fire - this time for gender-targeted ...

At a time when men and women are striding ahead shoulder-to-shoulder in almost every field even society and brand managers are now waking up to the stereotypes gender roles. Here you have an instance ...

Scotch-Brite was recently criticised on social media for propagating sexism. It has now promised to resolve the issue and to move on from regressive beliefs. A few days ago, a communications strategy ...

3M I, the local arm of diversified home, healthcare and auto products maker, will change a vector logo on its popular Scotch-Brite range of kitchen and home cleaning products after a user of the brand ...

We are living in 2020 where there is no place for racism, castesim or sexism and unlearning the latter after a healthy criticism is Scotch-Brite’s parent company, 3M India. A communications strategy ...

Abrasive products company Scotch-Brite, has said that it is updating its packaging to “move on from regressive beliefs”. The issue came to the fore when communication and advertising executive Karthik ...