The Best Day of My Life, Destined to Meet You, A Familiar Stranger (Photo Credit: Youku and MGTV) Short-length dramas or miniseries are growing in popularity among fans of Chinese drama. Usually, ...

ByteDance, owner of popular short-video app TikTok and its Chinese sibling Douyin, has launched a short-drama app in Southeast Asia in an attempt to replicate the genre's success at home. Melolo, ...

Over the past half-decade, the rise of short video platforms like Douyin, Bilibili, and Kuaishou has been powered in no small part by short-form, largely vertical dramas—minutes-long programs that use ...

In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...

Loewe is celebrating this year's Chinese Valentine's Day, Qixi, via a new format - a short drama series titled "Say Yes to Love." The series, with five 45-second episodes, tells the story of ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most ...

The show opens with a dramatic scene. A young woman stands alone in a bar, drinking away her bad memories: her fiancé demanding his engagement ring back in the wake of her family’s bankruptcy and her ...

The popularity of Chinese dramas is exploding, creating a multibillion-dollar industry. Global viewers find themselves attracted to these "universal" stories and appreciate their glimpse at Chinese ...

The popularity of Chinese dramas is exploding, creating a multibillion-dollar industry. People worldwide find themselves attracted to these "universal" stories some say are normalizing Chinese culture ...

To keep the production budget low, FlexTV is tapping the vibrant English-speaking creative community in countries like Thailand and the Philippines. This story first appeared in China Report, MIT ...