The report dives deep into actionable tactics that can significantly improve social media visibility, including optimizing ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

When “The Social Dilemma” documentary came out in 2020, consumers called for a mass exodus from social media and the end of user data capture. While opening the public’s eyes to the inner workings of ...

Many organizations are sitting on valuable proprietary data but lack a clear plan for commercializing it. As interest in ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

“Marketing analytics measure everything from how an individual social media post is performing to how many clicks on a link are converted into tangible business,” says Brianna Bitton, Co-Founder of O ...

Visual analytics and interactive visualization have emerged as critical tools for deciphering complex datasets in social media and digital humanities. These techniques blend computational methods with ...

Social media and online communities provide organizations with new opportunities to support their business-related functions. Despite their various benefits, social media technologies present two ...

While the number of daily active users for Threads has steadily grown in the two years since it launched, X’s numbers have declined considerably.