We're proud to announce a brand new soft plastic, the eye DROPS! Great for tipping or using as is - get ready for some ...

Before you rig a soft plastic lure, you need to decide how you want to fish it. In some situations, you will want the lure to fall fast, while in others, you want it to fall slowly. Sometimes you want ...

My love for fishing began when I was just a toddler. My mother would drop me off at my grandfather's house, early in the morning, while she worked. My grandfather lived in Garden Lakes, Avondale, ...

Exciting news from Thundermist Lure Company, as they introduce their patented Boa Jigr—a new, innovative jigging spoon that ...

Versatile lure that catches bass whether they're feeding or not Soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist Unique hook slot that provides ...

Springfield, Mo.-based fishing and hunting gear supplier Lew's Holdings Corp. reeled in a big one — the manufacturer of at least 70 percent of all soft plastic bait made in the U.S. — with its ...

In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...

The lake trout fishing was good on a recent trip in Ontario’s Quetico Provincial Park, just north of Minnesota’s Boundary Waters Canoe Area Wilderness. The four of us, trolling minnow-imitation ...

Everyone knows that I don’t like fishing live bait or stinky lures that have been preserved in a jar for the last umpteen months, even though I will concede that there are many times that live bait ...

Ethan Albright with a rainbow trout he caught on one of his bio lures; a close-up of the lures fresh out of a mold. “I haven’t been able to get out on the boat yet to catch bass with them, but we did ...

Soft fishing lures leech harmful chemicals: study WATCH: A recent study suggests soft plastic lures are leaching water-soluble plastic additives. If you use soft plastic fishing lures when spending a ...

Super glue costs just a couple dollars a bottle, but it'll save you far more than that by making your soft-plastic baits last longer. (Photo by Todd Masson, NOLA.com | The Times-Picayune) (Todd Masson ...